{"id":1707,"date":"2021-10-04T11:02:48","date_gmt":"2021-10-04T09:02:48","guid":{"rendered":"https:\/\/www.oznamovatelia.sk\/?p=1180"},"modified":"2023-03-01T15:49:51","modified_gmt":"2023-03-01T14:49:51","slug":"mame-novu-vizualnu-identitu","status":"publish","type":"post","link":"http:\/\/10.0.3.10\/en\/mame-novu-vizualnu-identitu\/","title":{"rendered":"M\u00e1me nov\u00fa vizu\u00e1lnu identitu"},"content":{"rendered":"
\u00darad na ochranu oznamovate\u013eov protispolo\u010denskej \u010dinnosti m\u00e1 nov\u00fa vizu\u00e1lnu identitu. Jej autorom je dizajnov\u00e9 \u0161t\u00fadio ZELEN\u00c1 L\u00daKA<\/strong> a konkr\u00e9tne Martin Mistr\u00edk a Tom\u00e1\u0161 Galajda.<\/p>\n\n\n\n \u201eV\u00ed\u0165azn\u00fd n\u00e1vrh loga zn\u00e1zor\u0148uje ampli\u00f3n a teda trefne komunikuje jednu z hlavn\u00fdch \u00faloh n\u00e1\u0161ho \u00faradu: d\u00e1va\u0165 hlas a silu oznamovate\u013eom, ktor\u00ed odhalili korupciu \u010di in\u00fa nekal\u00fa praktiku. Chceme, aby ka\u017ed\u00fd \u010destn\u00fd a odv\u00e1\u017eny oznamovate\u013e v boji proti korupcii neostal s\u00e1m a aby o pr\u00edpade, na ktor\u00fd upozornil, bolo po\u010du\u0165,\u201c<\/em> povedala predsedn\u00ed\u010dka \u00faradu Zuzana Dlugo\u0161ov\u00e1.<\/p>\n\n\n\n Komplexn\u00e9 rie\u0161enie identity \u00faradu vzi\u0161lo z dvojkolovej verejnej s\u00fa\u0165a\u017ee. O v\u00ed\u0165azovi rozhodli experti z oblasti grafick\u00e9ho dizajnu, v\u00fdtvarn\u00e9ho umenia \u010di z\u00e1stupcov \u00faradu.<\/p>\n\n\n\n \u00da\u010dastn\u00edci s\u00fa\u0165a\u017ee mali vypracova\u0165 n\u00e1vrh loga \u00faradu vych\u00e1dzaj\u00fac zo skr\u00e1ten\u00e9ho n\u00e1zvu \u00darad na ochranu oznamovate\u013eov, s ktor\u00fdm sa po\u010d\u00edta v aktu\u00e1lne pripravovanej novele. Tie\u017e cover pre udalos\u0165 na Facebooku a posty na Instagram, homepage a\/alebo podstr\u00e1nku \u00faradu vo verzii pre desktop aj mobil a podporn\u00e9 aplik\u00e1cie. Rovnako ozna\u010denie budovy a kancel\u00e1rskych \u010di reklamn\u00fdch predmetov.<\/p>\n\n\n\n Sedem\u010dlenn\u00e1 odborn\u00e1 porota hodnotila vizu\u00e1lnu a koncep\u010dn\u00fa kvalitu predlo\u017een\u00fdch n\u00e1vrhov, ich prezent\u00e1ciu aj cenu ponuky. Druh\u00e9ho kola s\u00fa\u0165a\u017ee sa okrem ZELENEJ L\u00daKY z\u00fa\u010dastnili grafick\u00ed dizajn\u00e9ri \u013dubica Sege\u010dov\u00e1 a Zuzana Didov\u00e1, Matej Vojtu\u0161 <\/strong>a agent\u00fara Komplot<\/strong>.<\/p>\n\n\n\n \u201eGrafick\u00e9 \u0161t\u00fadio Zelen\u00e1 l\u00faka pr\u00edjemne prekvapilo svoj\u00edm dobre zvl\u00e1dnut\u00fdm n\u00e1vrhom loga, ktor\u00e9 je nosite\u013eom idey \u00faradu a m\u00e1 \u0161ir\u0161\u00ed dosah na verejnos\u0165. Je \u010ditate\u013en\u00e9 pre star\u0161iu i mlad\u0161iu gener\u00e1ciu,\u201d<\/em> zhodnotila \u010dlenka poroty Silvia Kur\u017eliakov\u00e1<\/strong> zo Slovensk\u00e9ho centra dizajnu<\/strong>, ktor\u00e9 bolo odborn\u00fdm garantom s\u00fa\u0165a\u017ee.<\/p>\n\n\n\n Vizualiz\u00e1cia typografickej skratky n\u00e1zvu \u00faradu \u00daOO z dielne Zelenej l\u00faky m\u00e1 pripom\u00edna\u0165 zvukov\u00fd z\u00e1znam slova. Pod\u013ea jeho tvorcov odkazuje na samotn\u00fd akt ozn\u00e1menia, d\u00f4kazn\u00fa zvukov\u00fa nahr\u00e1vku, alebo len vizu\u00e1lny z\u00e1znam hlasu.<\/p>\n\n\n\n \u201eSlov\u00e1 sa r\u00f4zne na\u0165ahuj\u00fa a zmr\u0161\u0165uj\u00fa, h\u00fdbaj\u00fac t\u00fdm typografiou n\u00e1pisu. Pripom\u00ednaj\u00fa vizu\u00e1lny z\u00e1znam toho-ktor\u00e9ho slova. V\u010faka tomu je ka\u017ed\u00e9 slovo unik\u00e1tne a autentick\u00e9. Lebo len autenticita d\u00f4kazov m\u00f4\u017ee pom\u00f4c\u0165 porazi\u0165 korupciu a \u010fal\u0161ie nepr\u00e1vosti. Je to ako hvizd p\u00ed\u0161\u0165alky. Whistleblowerovskej,\u201c<\/em> vysvetlil Mistr\u00edk ideu n\u00e1vrhu.<\/p>\n\n\n\n Pod\u013ea grafick\u00e9ho dizajn\u00e9ra a \u010fal\u0161ieho \u010dlena poroty Martina Bajan\u00edka<\/strong> ide o zauj\u00edmav\u00fd vizu\u00e1lny n\u00e1pad s vhodnou em\u00f3ciou. Autori n\u00e1vrhu sa pod\u013ea jeho slov dobre vysporiadali s nie pr\u00edli\u0161 atrakt\u00edvnou skratkou \u00faradu \u00daOO a vyu\u017eili ju vo svoj prospech. \u201eN\u00e1pad s pretaven\u00edm zvuku do typografie znamen\u00e1 v\u010fa\u010dn\u00fd potenci\u00e1l na rozv\u00edjanie do bud\u00facna,<\/em>\u201d dodal.<\/p>\n\n\n\n \u00darad zaplat\u00ed v\u00ed\u0165azovi s\u00fa\u0165a\u017ee, ktor\u00fd m\u00e1 vizu\u00e1l doda\u0165 v troch jazykov\u00fdch verzi\u00e1ch (slovensk\u00fd, ma\u010farsk\u00fd a anglick\u00fd jazyk), 6 900 eur. Na pr\u00e1zdno neob\u00eddu ani zvy\u0161n\u00ed \u00fa\u010dastn\u00edci, ktor\u00ed dostan\u00fa za vypracovanie s\u00fa\u0165a\u017en\u00e9ho n\u00e1vrhu 500 eur s DPH (skicovn\u00e9).<\/p>\n\n\n\n V\u010faka novej vizu\u00e1lnej identite sa m\u00f4\u017eeme \u013eu\u010fom pribl\u00ed\u017ei\u0165 aj cez soci\u00e1lne siete. Od dne\u0161n\u00e9ho d\u0148a sp\u00fa\u0161\u0165ame komunik\u00e1ciu cez Facebook<\/a> a LinkedIn<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n Poradie na z\u00e1klade hodnotenia poroty:<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Odborn\u00e1 porota:<\/strong><\/p>\n\n\n\n Martin Bajan\u00edk \u2013 grafick\u00fd dizajn\u00e9r<\/p>\n\n\n\n Marek Cina – v\u00fdtvarn\u00fd umelec<\/p>\n\n\n\n Silvia Kru\u017eliakov\u00e1 – kur\u00e1torka. kust\u00f3dka SMD<\/p>\n\n\n\n Stanislav Stankoci – profesor, akademick\u00fd maliar, grafick\u00fd dizajn\u00e9r<\/p>\n\n\n\n Zuzana Wienk \u2013 Biela vrana, odborn\u00ed\u010dka v oblasti ochrany whistleblowerov<\/p>\n\n\n\n Nat\u00e1lia Pindrochov\u00e1 – \u00darad na ochranu oznamovate\u013eov protispolo\u010denskej \u010dinnosti<\/p>\n\n\n\n Eva Bulas \u2013 \u00darad na ochranu oznamovate\u013eov protispolo\u010denskej \u010dinnosti<\/p>\n\n\n\n Odborn\u00fd garant s\u00fa\u0165a\u017ee:<\/strong><\/p>\n\n\n\n Slovensk\u00e9 centrum dizajnu<\/p>","protected":false},"excerpt":{"rendered":" \u00darad na ochranu oznamovate\u013eov protispolo\u010denskej \u010dinnosti m\u00e1 nov\u00fa vizu\u00e1lnu identitu. Jej autorom je dizajnov\u00e9 \u0161t\u00fadio ZELEN\u00c1 L\u00daKA a konkr\u00e9tne Martin Mistr\u00edk a Tom\u00e1\u0161 Galajda. \u201eV\u00ed\u0165azn\u00fd n\u00e1vrh loga zn\u00e1zor\u0148uje ampli\u00f3n a teda trefne komunikuje jednu z hlavn\u00fdch \u00faloh n\u00e1\u0161ho \u00faradu: d\u00e1va\u0165 hlas a silu oznamovate\u013eom, ktor\u00ed odhalili korupciu \u010di in\u00fa nekal\u00fa praktiku. Chceme, aby ka\u017ed\u00fd \u010destn\u00fd a odv\u00e1\u017eny oznamovate\u013e v boji proti […]<\/p>","protected":false},"author":1,"featured_media":2232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26,11],"tags":[],"yoast_head":"\n